Extra, extra, read all about it! San Francisco’s newest wedding and events venue is Pier 27! Located at The Embarcadero Cruise Ship Terminal, the city’s newest event space boasts panoramic views of the entire San Francisco Bay. Nestled along the waterfront in a park-like setting, Pier 27 is an ideal spot for hosting events of all kinds. Guests are treated to spectacular views of Treasure Island, the San Francisco-Oakland-Bay Bridge, the city’s Financial District and even Coit Tower. The building itself has a contemporary style with floor-to-ceiling windows, concrete and steel structural details, large open spaces and, is a state-of-the-art LEED Certified design. Did we mention the size?? 54,000 square feet on San Francisco’s waterfront with two levels of event space…what could be more spectacular than that?

With such a large space, imaginations run wild at Pier 27. That’s why we teamed up with Metro Events and some of our city’s top event professionals to create a unique design concept for hosting events. Our inspiration for the design you’ll see below was the mixing of light and color, leading us to the idea of Luminous Pastels. Think of an artist’s palette with citrus-colored paints; or a gelateria with luscious gelato on display; or even a box of pretty macaroons. These colors evoke cheer, light hearts and joyful times. Our goal was to infuse these colors and attributes into the modern, urban space at Pier 27.

In the images below, you’ll see how we transformed the venue into three single-use areas designed for a wedding ceremony, cocktail reception and formal dining area. We hope you enjoy all of the pretty little details that came together to create a cohesive style from ceremony to reception.

And please take time out to visit the websites of our fellow event professionals who worked tirelessly on the design concepts to get everything just right! Thank you everyone!

Venue: Pier 27 | Photos: Arrowood Photography | Design & Planning: Morgan Events | Rentals- Flooring/Lounge/Tabletop: Hensley Event Resources | Floral Design: Paul Robertson Floral Design | Catering: Taste Catering SF | Cake: Jasmine Rae Cakes  Stationery: Elsa Madeline Fine Art Stationery | Calligrapher: Lamplight Lettering | Lighting & Pipe/Drape: Enhanced Lighting & AV  Linens & Napkins: La Tavola Fine Linen

**Update: Luminous Pastels can now be seen in the 2020 edition of Today’s Bride Magazine. Thanks to editor Cristine Thomas for loving our vision and sharing it with your brides-to-be!

elsa madeline design invitationsletterpress wedding invitationbridal bouquetwedding ceremony at pier 27wedding ceremony arch flowerswedding ceremony aisle flowerspastel color bouquetpier 27 cocktail hourpink velvet lounge sofapink velvet ottomanspier 27 wedding receptionpaul robertson floral design wedding receptiontable setting at pier 27pastel table centerpiece with runnerclose up ranunculus flowersfloral green detailpastel color wedding reception tablescapepaul robertson floral design centerpiecceletterpress menu by elsa madelinesorbet colored centerpiecebar service at pier 27cocktail menu graphicsbartending by taste cateringchampagne cocktailsmeringues by taste cateringquail eggs displayquail eggbeetroot chips by taste cateringhalibut by taste cateringtwo tier cake with magnoliacake with flower topsan francisco baybay bridge viewpier 27 bay bridge at night